Campaign group launches ‘Football for Everyone’ inclusive viewing scheme
Brummies United Against Racism & Hate Crime (BUAR) has announced the launch of ‘Football for Everyone’, a new Birmingham-based initiative that encourages inclusive, welcoming public spaces for World Cup 2026 screenings.
The scheme will partner with pubs, cafés, and community venues across the city to help create positive match day environments where supporters from all backgrounds can enjoy the tournament together.
Initial venue partners include BRIG Café, The Flapper, and The Glee Club, with discussions ongoing with additional venues and community organisations.
Participating venues will display a shared Match Day Code of Conduct promoting respect, inclusion, and zero tolerance for discriminatory behaviour during screenings.
BUAR says the project is intended to promote a more positive and community-rooted expression of support for England and the game itself.
Sam Manville, Community & Partnerships Lead at Brummies United Against Racism and Hate Crime, said:
“Football has an incredible ability to bring people together across communities and backgrounds. We want to help create environments where that sense of connection and belonging is visible and actively encouraged.
Birmingham is one of the most diverse cities in the country, and we believe our football culture should proudly and confidently reflect that diversity.
This project is all about collaboration, visibility, and creating welcoming spaces where everyone can enjoy the tournament together.”
The scheme is built around a shared ‘Football for Everyone’ code of conduct encouraging respect for fellow supporters, players, staff, and communities, while making clear that racist, discriminatory or intimidating behaviour will not be tolerated.
BUAR is also producing promotional materials for participating venues, including posters and specially designed beer mats carrying the campaign branding, code of conduct, and QR links to community outreach initiatives.
The organisation hopes the initiative can continue beyond the World Cup in a limited form during Premier League and international fixtures involving Midlands clubs and England national team matches.
BUAR says the project has also been designed to help challenge the perception that inclusive and anti-racist values are disconnected from football culture or expressions of national pride.
“We believe pride and diversity are not opposites,” Manville added. “Football belongs to everyone.”
Community organisations, spaces, and venues can find out more about the ‘Football For Everyone’ scheme here https://linktr.ee/footballforeveryone or email info@brummiesunited.org.uk
Media enquiries
For all media enquiries, including interview and quote requests, please contact Anthony Gibbons on 07722270740 or email brummiesunited@gmail.com
Supporting information
What is Brummies United Against Racism & Hate Crime?
What began as a campaign to encourage Birmingham residents to print and display a colourful, impactful poster as a united front against all forms of racism and hate crime has now grown into a grassroots organisation supporting and protecting Birmingham’s diverse communities.
Why was Brummies United Against Racism & Hate Crime set up?
The campaign was originally set up in response to a door drop by an organisation calling itself the Patriotic Alternative. Their toxic message was dumped on doorsteps, 'delivered' neatly rolled and tied up in red, white, and blue string in a creatively cowardly act that sought to scare the residents of a friendly, inclusive, and welcoming Moseley street.
We are proud to say these scare tactics did not work. In fact, it galvanised five neighbours into starting the original poster campaign, which has now flourished into a fully fledged grassroots organisation that supports Birmingham’s diverse communities.
Why is this campaign important?
The campaign took on new significance with the rise of 'flagging' and roundabout painting that started in Birmingham, and amidst growing anti-migrant and xenophobic narratives being pushed in political and social discourse and the media. These narratives continue to fuel racism and contribute to the racist abuse, harassment, and violence we are now witnessing on our streets.
Who is involved in the campaign?
The campaign has grown from a neighbourhood campaign run by five neighbours to a volunteer-led Steering Group backed by allies, supporters, and a growing social media presence.
What are the campaign aims?
The aim is to raise money to print and display posters and stickers for free distribution across Birmingham in an effort to unify residents in standing against all forms of racism, hate crime, and xenophobia. Brummies United has also funded printing banners for use at, and funding transport to, campaign rallies, including the Together Alliance event that took place on 28th March, in London.
GoFundMe poster campaign fundraising page
Brummies United Against Racism & Hate Crime Poster Campaign fundraising page
Social Media
Brummies United Against Racism & Hate Crime Facebook page
Brummies United Against Racism & Hate Crime Instagram page